A youth-targeted social impact campaign tackling Violence Against Women and Girls (VAWG), commissioned by Lambeth Council to increase reporting among 16–25 year olds.
Brief
Lambeth Council needed a campaign that would encourage young people experiencing VAWG to report incidents and access support services.
What we did
We ran co-creation workshops with 30+ young women from Lambeth with lived experience of VAWG, and developed the concept "It's not that deep" — addressing how young women dismiss the severity of their experiences. The campaign had three pillars: DEFINE, ACKNOWLEDGE, ACT. We built a custom microsite centralising support resources and produced 71 campaign assets across video, social, print and typography.
339
Employment days
81%
Allocated to young women
223
Training days
5,915
Equipment loans
